FROM LAST CALL
TO FIRST REP
bool is the last electrolyte you’ll ever need.
- Ranked #1 in taste tests
- Blend optimized for the modern overachiever
- DHM + L-theanine ‘calming’ agents
- Fast track formula
THE BOOL
ORIGIN STORY
Eureka in Amsterdam
Rahul didn't want a "wellness journey". He wanted to survive Mondays. So, he cornered Dutch scientists to engineer a cure for his own bad decisions.
Eureka in Amsterdam
Rahul didn't want a "wellness journey". He wanted to survive Mondays. So, he cornered Dutch scientists to engineer a cure for his own bad decisions.
9-Month Lab Grind
Rahul blew his biglaw bonus on raw ingredients. He drank 32 formulas, some tasted like ocean water, others like detergent. Version 33 wasn't just drinkable. It was magic.
9-Month Lab Grind
Rahul blew his biglaw bonus on raw ingredients. He drank 32 formulas, some tasted like ocean water, others like detergent. Version 33 wasn't just drinkable. It was magic.
Soft Launch Sell-Out
5,000 units vanished in weeks. Zero ads. Just lawyers and founders trading sticks like AMC stock. When the panic for more hit, we knew we had a winner.
Soft Launch Sell-Out
5,000 units vanished in weeks. Zero ads. Just lawyers and founders trading sticks like AMC stock. When the panic for more hit, we knew we had a winner.
Global Pantry Raid
From NY speakeasies to London boardrooms and Singaporean spin studios, we hydrate the ones who never stop. Next target: Your office fridge.
Global Pantry Raid
From NY speakeasies to London boardrooms and Singaporean spin studios, we hydrate the ones who never stop. Next target: Your office fridge.
DOESN’T TAKE LIKE ASS
UNDO LAST NIGHT
SILENCE SCARIES
CHEAPER THAN THERAPY
DOESN’T TAKE LIKE ASS
UNDO LAST NIGHT
SILENCE SCARIES
CHEAPER THAN THERAPY
