Hydration Salts for:

WORKDAYS

WORKOUTS

WEEKENDS

THIS IS WHAT 'I'M BACK' FEELS LIKE.

Because brain fog, sore muscles and hangovers suck.

Engineered in the Netherlands. Stress-tested in NYC.

bool isn’t just another electrolyte product. It is a high-output recovery formula.

We worked with scientists to build a formula that handles big-city chaos. The result? A rapid recovery blend of clinical doses of electrolytes, vitamins and aminos/nootropics.

Whether it's Barry's Bootcamp, an 80-hour work week or a big night out -- you deserve to bounce back quickly.

electrolytes, upgraded.

We studied 12 leading hydration brands.
Then, we created the perfect formula.


00.

We started with:
5-SALT ELECTROLYTES: Na, K, Ca, Mg, P.

And then added:

01.

NOOTROPICS: L-Theanine & Glycine for calm focus.

02.

RECOVERY AGENTS: DHM & Vitamins for liver/immune support.

03.

PERFECT FLAVOR: lightly carbonated, zero sugar, zero crash.

View Full Ingredients

Let the
🗽bool💂
flow thru
you 🦁

TESTED IN
THE WILD

Results from New York,
London & Singapore.

80-hr weeks require a calm and steady energy source, not just caffeine. bool is the difference between staring at a contract and actually understanding it at 2AM.

- Kiyon Hahm, Big Law Associate @ Cravath

I never go out without making sure I have a bool back at home. Absolutely love bool and it helps me feel 100% the next morning.

- Ethan Kovar, Professional Party Animal

Finally, an electrolyte that doesn't taste like ass.

- Zain Yousef, Unemployed (made all his money on crypto)

The 2pm slump is real. I swapped my third cold brew for bool and the brain fog just vanished. No jitters, just pure flow state.

- Kobby Laast, PM @ Zillow

Half Marathons in Singapore humidity are brutal. This is the only electrolyte that keeps me hitting PBs without that heavy, sugary stomach feeling.

- Mady Quek, Fitness Geek

How it works:

OSMOSIS

OSMOSIS

OSMOSIS

noun

/oz-moh-sis/

It’s not just a science word.
It’s our business model.

Your cells have borders. While water waits in line, bool creates a cellular vacuum. Using a precise hypotonic ratio, our formula pulls water and minerals directly into your bloodstream — skipping digestion entirely.

think: An IV drip for your pocket.

Select your BOOL

Recovery | Sugar-free

PASSIONFRUIT MANGO

74
Reviews
No More Hangovers & Brain Fog
Don't let last night ruin today. A clinical stack of electrolytes, liver-aiding DHM and nootropic blend to combat hangovers, silence hangxiety and rehydrate you instantly. Zero sugar, zero regret.
Neuro-Calm Blend • 0 Cal • Hangover Support
Buy now
Energy | Glucose-powered

ELDERFLOWER LIME

112
Reviews
2PM Slump Breaker & Focus Booster
Hydration is speed. We use glucose to force-feed electrolytes into your cells. A sharp, botanical lift that hits faster than water alone. No caffeine jitters - just pure, clean flow state.
Rapid Uptake • 45 Cals • Laser Focus
Buy now
ENJOY

BuilT different

- 9 out of 10 bool users feel the difference in under 30 minutes.

- 94% said bool significantly improved next-day recovery.

- bool’s sodium-to-potassium ratio: 3× more optimized than   the market average.

- Developed with scientists. Perfected in the party scene.

BUY

IMMUNITY BOOSTER

TASTE-TEST WINNER

CALMING AGENTS

SILENCE HANGXIETY

SLUMP BREAKER

IMMUNITY BOOSTER

TASTE-TEST WINNER

CALMING AGENTS

SILENCE HANGXIETY

SLUMP BREAKER